Episode 23 - The Making of a Nike Ad: The Secret Tournament
Glenn Cole
John Boiler
Stefan Olander
Mark Thomashow
Nike commercials have a special place in the history of advertising. Everyone has their favorite, but Nike soccer (or football) spots are among the most revered. Timed to align with the World Cup every four years, the scope (and budget) of these campaigns are legendary. Among the most memorable was the 2002 World Cup campaign called The Secret Tournament. As we near the 20th anniversary of this epic advertising milestone, we reflect on how it all came together with some instrumental figures from Wieden and Kennedy and Nike who helped bring this iconic commercial to life.